There is a turf war embroiling the interwebs as Amazon sets its sights on world domination.
At least that’s what it looks like from where I’m sitting as an observer in the retail space.
It can be hard to keep up with the rapid pace of the behemoth’s movements to expand its portfolio of products and services into everything from real estate to food to messaging apps. But these moves are affecting the values of commerce both online and offline.
In the first weeks of summer alone, Amazon has made a series of plays that Warren Buffett would be proud of. Let’s take a look back.
Close to Home:
Earlier in the summer, there was speculation that Amazon was entering into the messaging and communications market with a bid for corporate-chat app Slack. The latest is Amazon’s reported intent to launch Anytime, a proprietary messaging app that will include messaging, voice and video calls, and photo sharing.
And then there’s the gradual expansion of Amazon’s Home and Business Services, a vendor marketplace where Amazon recently teased the addition of real estate agents as part of its professional services division. Amazon’s competitors in this space include Zillow and Redfin.
Amazon’s rival, Walmart, is ready for battle and is plotting strategic counterattacks of their own. Together with its “thinkubator” called Store No. 8, Walmart recently launched Innov8: V-Commerce, a national virtual commerce competition that challenges developers to revolutionize the consumer experience and how they shop and live.
Meanwhile, Walmart’s online shopping platform Jet.com is working the real estate angle too — partnering with Latch, a real estate start-up that will streamline how tenants in non-doorman buildings receive packages ordered online.
It will be fascinating to see how Jeff Bezos knits these offerings together under one brand. I, for one, will be paying close attention to Amazon’s next move.
ANJEE SOLANKI, National Director, Retail Services, USA
Anjee is based in San Francisco and provides strategic leadership to over 485 specialized retail professionals across 89 markets. Connect with her on twitter @AnjeeSolankiCRE. More about Anjee Solanki →